Yaounde, Cameroon Africa(Cameroon News) –
Mokolo African Online Platform launches brand new project in conjunction with Durban Film Mart.
Called after the biggest open-air market in Yaoundé, Cameroon, Mokolo is a cooperative effort between organizations and single practitioners looking at ramping up the African film and TV industries. It is positioned as an open online platform that will undertake distribution, information and networking websites via an accessible one-stop-portal.
The Mokolo collective will launch the project in tandem with the Durban Film Mart and will host three separate events on Friday, 22 July:
14h00 – 15h30: Mokolo participates in the panel African Initiatives
16h00 – 17h30: Mokolo presentation and discussion
17h30 – 18h30: Mokolo Cocktail
The main agenda behind Mokolo’s launch in Durban is to the showcase the campaign for their counterparts in the film and TV industries, and to lure in future potential partners and platform subscribers.
The idea of putting in place an online platform for African film practitioners and film lovers was inspired by a broader vision of intra- and cross border interaction. The concept was conceived in late 2010 when a plethora of experts got together for a discussion arranged by the Goethe-Institut in Yaoundé, Cameroon, and the synergy became stronger as the discussions furthered into a second meeting in Burkina Faso in 2011.
Through entering into synergies with present networking and distribution websites (content providers) the Mokolo platform aims to provide superior access to these sites by turning into an additional point of access under the umbrella of a one-stop African brand. Mokolo is not looking at turning into a data creator or storage vehicle, nor is it looking at becoming a content distributor or vendor, but will permit users to undertake numerous functions of partners’ websites (eg. search, edit and view content) from one single platform. Mokolo’s partners continue to be independent at all times and will man their own web sites as has always been the practice.
Mokolo’s mission is to foster networking between African industry experts and their European counterparts by putting in place an industry exchange portal (MOKOLO CONNECT), and to facilitate the distribution of African film by way of a distribution portal that will provide access to African film and TV products by bringing together multiple suppliers of video-on-demand services and other distribution models (MOKOLO DISTRIB).
Mokolo’s vision is to empower the African audiovisual industries, ass value to a condusive production climate by providing better accessibility to African audiovisual industries and content without giving direct competition to present websites for data pertaining to the industry and transfer. It looks at becoming an omnipresent and dynamic virtual marketplace for promoting exchange and trade, just like its counterparts.
The Mokolo Core Group is actually a cooperation arrangement between a multitude of organisations and film and TV practitioners who come in with a lot of expertise and experience from the various gamut of film and TV businesses in Africa and Europe, bringing with them an enormous data storehouse, Africultures and the video-on-demand online store AfricaFilms.TV.
The Goethe-Institut as the project initiator would be primarily aiding the Mokolo initiative and giving it basic financial and administrative support during its setting up phase. As soon as a structure is set up with a concrete base and starts functioning normally, Mokolo will move out independently to morph into a self-sustained industry owned pan-African structure.
Film making and television businesses at the current rate of growth will provide a lot of scope both financially and technically in the years to come. More initiatives of this kind are required to bring into focus the achievements and the progress made by the African film industry which has been out of the visibility range of international cinema.